Story & Culture

Champagne Blue is a story of struggle started at the age of 52 years – Mr. Aloke Jaipuria having a wide experience of Textiles, Garments & Accessories and serving to many International brands decided not to retire but bring India more closer to the world and started this new enterprise in the City of Joy – Kolkata, moving out of his family business which was passed on to the next generation after running it successfully for 37 years.

Champagne Blue was started with a motivation to bring to the International arena the workmanship of textile weavers & artisans capable of developing high quality fashion which can transition well across different cultures & traditions from various parts of India like Kashmir, Rajasthan, West Bengal, Bihar, Orissa, Punjab, Kashmir & South India,
Champagne Blue is a story of his belief to bring together quality craftsmanship to market, artisans to style trends, tailors & designers to finished product & consumers to the subtle story of real fashion. He believes that handloom & handcrafted products reflects the real fashion. The real story lies behind the expertise of handloom and handcrafted artisans, who weave their dream through sustainable designs and hand crafted high quality fabrics. His approach towards handloom fabrics and handcrafted products is a ray of hope for fashion across Globe.

Champagne Blue realizes the evolution of the emerging world of fashion where sophisticated looms, digitalized printing machine and computer embroideries have donned and have up scaled itself to accept this challenge as well. While we believe in keeping the tradition alive, we have evolved with the modernized demand of today’s fashion as well.

Champagne Blue believes that all its products must reflect a story and the culture, art & craft of India and be a lifestyle brand for sophisticated and conscious fashion individuals and be a must buy product for every wardrobe.