INSPIRATION

Aloke Jaipuria is a self taught designer by virtue of his unconventional non-academic education which naturally led him to a journey towards a new life. At the age of 17 years his struggle with life and passion for art and textiles drew him to join his father’s business, who was engaged in spinning yarns out of Silk waste yarn and trading. In time, he traded in Silk yarn and then fabrics. His passion for art became his main focus and he exhibited his skills in developing different weaves on handloom, hand painting, hand embroidery, Screen & block printing. His collection was exhibited in leading textiles fairs like Interstoffe at Frankfurt to Texworld in Paris besides several shows in Milan, New York and London.

He derived the knowledge working with Indian artisans and International designers, wholesalers and Garment manufacturers. His communicating skill and expertise in liasoning between Indian artisans and the International world has earned him a great repute across the Industry. He believes in delivering dreams of Fashion.